HOW DIRTY IS YOUR YOGA MAT? ELLE MAGAZINE
CEO, DANIELLE CUCCIO, IN SHAPE MAGAZINE/SHAPE.COM
AS A private yoga instructor to celebrities and corporate business clients in one of the world’s busiest cities, Los Angeles, CA, Danielle Cuccio knows a lot about the importance of searching for a calm, clear space amidst a turmoil of ‘busyness’.
“I realised that my fellow yogis were walking out of classes with a glow that no facial could ever give…”
It’s telling that Danielle Cuccio chose an alternative path to her initial career in skincare—influenced by her earliest entrepreneurial experiences in her parents’ successful nail manufacturing business—because it failed to ignite her passion for inner as well as outer beauty.
Yoga was the key to her future. When she started practising it, she noticed that her fellow classmates were “walking out of classes with a glow that no facial could ever give”. Danielle Cuccio had found her path. After working towards her teacher’s license, she started teaching, and was soon giving private sessions to top celebrities and corporate clients in LA.
It was merely the foundation of a broader yoga-based business: the Cuccio brand was born out of the relaxing experience she created for her clients. Since 2011, she has been bringing her healthy living tips, yoga exercises and recipes to a much wider audience with her health blog, The Beauty Blender, and she also spent around two years liaising with top chemists in California, before launching her business Cuccio Somatology in 2016.
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